Program Details
Monday, January 28, 2013 - 8:30 am to 4:00 pm
$38 general
7th floor, MAD

Monday, January 28, 2013 - 8:30 am
Program Description

Cost includes lunch. Register early, space is limited.

Take a whiff!

Did you know that scent and color are both lodged in the right hemisphere of the brain?

In conjunction with The Art of Scent 1889-2012, the first major museum exhibition dedicated to the design and aesthetics of olfactory art.

Join MAD on a unique visit to International Flavors and Fragrances (IFF) with Ron Winnegrad, perfume specialist, as we learn how perfumers use colors to explore, analyze, and describe the complex layering of different scent notes in honing their sensitivity to the connections between color and scent. With Winnegrad as our guide, teachers will use images and iconic fragrances to discover how visual associations are made between perfumers and paintings, memories and colors. Participants will become acquainted with different raw materials, learn the adjectives and colors to describe them and use watercolor as the medium to document their synesthetic experience. Finally, teachers will participate in an inquiry-based discussion in the exhibition followed by a hands on book making and narrative workshop.

 Download Teacher Resource Packet here


8:30am- Arrival Check-in & coffee at MAD

9:30am- promptly- leave for IFF (no exceptions-everyone must be on time)

9:45- Arrive at IFF


     Group 1       Synesthesia Workshop with Ron Winnegrad

     Group 2       IFF Tour- get to meet the perfumers, discover
                        the chemistry and creativity in creating a


     Group 1      IFF Tour- get to meet the perfumers, discover
                       the chemistry and creativity in creating a

     Group 2     Synesthesia Workshop with Ron Winnegrad

12:00-12:50- Lunch and open discussion at IFF

12:50- Walk back to MAD

1:00-1:45- The Art of Scent exhibition tour and discussion

1:45- 3:15- Create your Scent Journal and writing workshop

3:15-4:00- Reflection and evaluation



Don't forget to hold the date for your upcoming Professional Development event on June 6, 2013.


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