Stepping Out: The Store at MAD Opens New Pop-up Store at Kate's Paperie

Opens November 6, 2009

New York, NY (November 2, 2009)

On Friday, November 6, 2009 and until January 15, 2010, The Store at the Museum of Arts and Design will open a 1200 square ft pop-up store at Kate’s Paperie on Third Avenue and 74th Street.

“Since its opening at 2 Columbus Circle, The Store at MAD has become a destination shopping experience for New Yorkers, and now we are eager to branch out and explore other New York City neighborhoods”, states Franci Sagar, VP and Director of Retail and Brand Development. “Partnering with Kate’s Paperie, who is the lead sponsor of our current exhibition Slash: Paper Under the Knife, is an ideal fit for our first off-site location, and we are proud to stand side-by-side on the Upper East Side with one of the edgiest paper stores in the city.”

Lending their creative visions to this exciting endeavor are Pentagram Design, providing the graphic identity for the pop-up store, and architect Steve Wanta on the layout of the space.

As part of its collaboration with Kate’s, The MAD Pop-Up Store will highlight products created by three international paper artists whose work is included in the Museum’s current exhibition Slash: Paper Under the Knife - Mia Pearlman, Rob Ryan, and Beatrice Coron.

Known for her large scale, swirling storm-like paper installations, Mia Pearlman has produced VOLUTA, a limited edition laser cut sculpture, to be sold exclusively in The Store at its two locations. Made of translucent high impact polystyrene, VOLUTA is a flat piece of laser cut material that easily allows people to create their own luminous, three dimensional paper sculptures. Each VOLUTA is signed and numbered.

Slash artist Rob Ryan has collaborated with The Store to create a line of environmentally clean tote bags and greeting cards, and his book, This is for You will also be available for sale. And finally, Slash artist Beatrice Coron’s I Luv NY space projector casts a startling show on any wall or floor of shadowy images moving through the streets of New York. The whimsical scenes are crafted through paper-cut animation.

In keeping with the Museum of Arts and Design’s mission to explore how craft, art and design intersect, The Mad Pop-Up Store will be offering products that preserve the essence of the made-by-hand process. “Although many of the designers and artists represented in The Store utilize the latest design technologies, their final product has not lost its connection to the hand and soul of their creator,” states Sagar. “Unique products that celebrate materials and the transformative processes through which artists and designers create objects are at the core of our presentation.”

Products exclusive to The Store at MAD include work from many international destinations known for their celebration of natural materials and workmanship. The Store offers a compelling selection of products that range from jewelry to glass, ceramics to wood, home design and fashion accessories as well as a highly curated selection of children’s products and books.

ABOUT THE MUSEUM OF ARTS AND DESIGN
The Museum of Arts and Design explores how craftsmanship, art, and design intersect in the visual arts today. The Museum focuses on contemporary creativity and the ways in which artists and designers from around the world transform materials through processes ranging from the handmade to cutting edge technologies.

The Museum’s exhibition program explores and illuminates issues and ideas, highlights creativity and craftsmanship, and celebrates the limitless potential of materials and techniques when used by creative and innovative artists. MAD’s permanent collection is global in scope and focuses on art, craft, and design from 1950 to the present day.

At the center of the Museum’s mission is education. The Museum’s dynamic new facility features classrooms and studios for master classes, seminars, and workshops for students, families and adults. Three open artist studios engage visitors in the creative processes of artists at work and enhance the exhibition programs. Lectures, films, performances and symposia related to the Museum’s collection and topical subjects affecting the world of contemporary art, craft and design are held in a renovated 150-seat auditorium.

####

Contact

Claire Laporte
Chief External Affairs Officer

Christina Allan
Communications Associate

Tel: 212.299.7737
Email: press@madmuseum.org